Users will soon have a new feature that enables them to reduce the quantity of AI-made media appearing in their timelines. This move comes as the platform disclosed that it presently contains more than 1 thousand million content made with AI.
Testing and Rollout
The update is being tested over the following weeks before a widespread rollout. This development aligns with a increase in AI-generated material, spurred by new content generation software.
AI Content on Other Platforms
Recent reports that approximately a tenth of the quickest rising video streams on a competing service primarily display clips produced artificially. A considerable share of this material is considered mass-produced AI material, a term for substandard, factory-style content that is typically nonsensical or dreamlike.
“We know from our community that many people appreciate content made with AI tools, from computer-generated images to educational videos, and we want to provide users the power to see more or less of that, according to their own preferences,” stated a platform representative.
Scale of AI Content
The service announced that there are currently over a billion videos on its app identified as made with AI. Overall, over 100 million media items are submitted to the platform every day, making AI content a minor percentage of its total content library.
Customizing Your Feed
Users will be in a position to limit or boost the volume of artificial media they watch by opening the content preference setting in the application and choosing AI-made media. Additional categories that currently be modified under the filter include news, fashion, cosmetics, and dance.
AI Disclosure Rules
Its policies require creators to label convincing AI-made content, and it prohibits harmful deepfakes of celebrities or emergencies. Any believable artificial content that is not labeled can be removed under its community policies.
In addition, the service will henceforth attach an artificially created watermark to content produced via its own AI tools, or flagged by an collaborative effort for spotting AI-generated material. This step is aimed to help prevent users from seeking to bypass the labeling process.
AI Literacy Programs
TikTok is furthermore introducing a $2m AI literacy fund for specialists and institutions to develop learning resources about responsible artificial intelligence. This program will support non-profit groups dedicated to training computer science.
Moderation Strategy
The platform has defended its safety measures, following discussion over intentions to cut jobs for hundreds of review team members in Britain. The company is expected to eliminate a significant number of roles in its trust and safety department in the UK capital, with worker representatives and online safety experts expressing worry that staff are being displaced by automated systems.
A trust and safety lead clarified that staff-based oversight would still have a role, but AI can safeguard staff by removing the most distressing content prior to it gets reviewed by humans. TikTok stated a significant reduction in shocking and graphic content seen by content reviewers over the last 12 months due to intervention by its automated systems.
We believe it is crucial to balance staff and AI to keep the platform safe,” the official commented. “We’ll have humans as part of that process, but we further consider it’s extremely critical to limit contact with harmful content as quickly as possible, which is the area in which a significant AI assistance is making a difference operate efficiently.”
